In partnership with

If you're struggling to gain traction on social media despite posting consistently, you might be making the most common mistake that kills engagement: trying to speak to everyone.

Today, we're diving deep into the 'One Person' Rule – a game-changing strategy that top creators use to build loyal, engaged audiences.

How can AI power your income?

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

• A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential

• Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

• Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

The Problem: Why "Everyone" Means "No One"

When you create content for "everyone," you create content for no one. Here's why:

Your brain can't process "everyone" – When you sit down to write a post, your brain needs a specific person to visualize. Without this, your content becomes generic, bland, and forgettable.

Generic content gets ignored – Social media algorithms favor content that generates strong engagement. Generic content that tries to please everyone typically generates weak reactions from everyone.

You lose your authentic voice – Trying to appeal to everyone forces you to water down your personality, opinions, and unique perspective – the very things that make people want to follow you.

The Solution: The 'One Person' Rule

The Rule: Before creating any piece of content, visualize ONE specific person you're speaking to. Write as if you're having a conversation with this one person.

This isn't about limiting your audience – it's about creating content so compelling that thousands of people feel like you're speaking directly to them.

How to Apply the 'One Person' Rule

Step 1: Create Your Avatar

Define your "one person" with these details:

• Name and age (e.g., "Sarah, 28")

• Profession (e.g., "Marketing manager at a tech startup")

• Main challenges (e.g., "Struggles to get leadership buy-in for creative campaigns")

• Goals (e.g., "Wants to become a marketing director within 2 years")

• Where they hang out online (e.g., "LinkedIn during lunch breaks, Instagram stories in the evening")

Step 2: Write Like You're Texting Them

Before writing any post, literally think: "How would I explain this to Sarah if she texted me asking for help?"

Use:

• Direct language ("You know that feeling when...")

• Personal pronouns ("Your biggest challenge is probably...")

• Conversational tone (Write like you talk)

• Specific examples (Instead of "businesses," say "SaaS startups like yours")

Step 3: Address Their Specific Pain Points

Don't just share general tips. Address the exact problems your "one person" faces:

❌ Generic: "Social media is important for businesses"

✅ Specific: "Sarah, I know you're tired of your CEO asking why your Instagram posts only get 12 likes while your competitor gets hundreds"

Real Examples of the 'One Person' Rule in Action

Example 1: Fitness Content

• Generic: "Everyone should exercise more"

• One Person Rule: "Hey busy mom – I see you scrolling at 10 PM feeling guilty about skipping the gym again. Here's a 15-minute workout you can do after the kids are in bed"

Example 2: Business Content

• Generic: "Productivity tips for professionals"

• One Person Rule: "To the consultant who checks emails at 11 PM because you're afraid of missing something important – this email batching system saved my sanity"

Example 3: Tech Content

• Generic: "AI will change everything"

• One Person Rule: "For the marketing manager who just got asked to 'figure out this AI thing' by next Friday – here's your crash course"

The Psychology Behind Why This Works

Mirror Neurons: When people read content that feels personally relevant, their brain literally mirrors the experience, creating a stronger emotional connection.

Parasocial Relationships: Speaking to one person consistently helps followers develop a one-sided relationship with you, increasing loyalty and engagement.

Cognitive Ease: Specific, relatable content is easier for the brain to process and remember, making it more likely to be shared.

Action Steps for This Week

1. Define Your One Person: Spend 15 minutes creating a detailed avatar of your ideal follower

2. Audit Your Last 5 Posts: Rewrite the captions as if you're speaking directly to your avatar

3. Test and Measure: Post using the One Person Rule and compare engagement to your generic posts

4. Refine: Based on comments and DMs, adjust your avatar to better match your actual engaged followers

Common Mistakes to Avoid

❌ Creating multiple avatars – Stick to ONE person to maintain consistency

❌ Making your avatar too broad – "Young professionals" is still too generic

❌ Ignoring the data – If your avatar isn't engaging, pivot based on who actually responds

❌ Being afraid to niche down – Remember: 1,000 engaged followers beat 10,000 passive ones

This Week's Challenge

For the next 7 days, start every piece of content by writing: "Hey [Your Avatar's Name]..."

Even if you delete it before posting, this simple trick will automatically make your content more personal and engaging.