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Threads Tests Option to Create a Profile Separate from Instagram
Threads is taking the next step to separate itself from Instagram, with some EU users now able to create a Threads profile without using an IG login.
Nikhil Wad
May 23, 2025
In partnership with
Threads Tests Option to Create a Profile Separate from Instagram
Selected EU users can now create a Threads account without having to go through the Instagram log-in process, by using an email address or phone number instead. Meta has confirmed that it’s testing this option with some users in the EU region. That means that you’ll likely soon be able to create a new Threads presence, with a different username for Threads specifically, in isolation of your IG account.
Thinking about changing up your approach on Instagram?
You may want to take a cautious approach, in order to ensure that you maintain engagement and reach in the app. That’s according to IG chief Adam Mosseri, who’s provided some new notes on how creators should go about switching up their content approach in the app, and what they should be mindful of in the process.
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Snapchat Opens New Office in Paris as Part of Expanded EU Business Push
As it works to expand its international business opportunities, Snapchat has opened a new office in Paris, while it’s also expanding its relationships with local AR artists and creators to reinforce its leadership on this element. That’s a pretty big office space for a primarily online company, which, as Snap notes, reaffirms its commitment to the region, and contributing to local tech and arts development.
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Bluesky Adds Support for Third Party Live Stream Indicators
Bluesky’s testing support for live-streams hosted on third-party platforms, while it’s also trying out a live sports content integration for the NBA Playoffs, as it continues to build out its feature set. First off, on user live streams. Bluesky says that, starting this week, select accounts will be able to add a live stream link to external hosting sites, including YouTube or Twitch, with their Bluesky profile then indicating when they’re broadcasting.
Edits Adds Enhanced Video Cropping, Provides Tips on Video Quality
Instagram continues to roll out updates for its new Edits app, though this week’s feature roll out is more limited than previous weeks. This week, Instagram has added enhanced cropping options, which will make it easier to trim and refine your content by selecting a specific area or aspect ratio. So now, you’ll have more options to customize and clarify your content to fit different formats, which could be helpful in building out your video content library. In addition to this, Edits product lead Tom Bender has also shared some tips on how to create high quality content using Edits’ various output control functions.
TikTok Faces More Scrutiny in Europe
TikTok’s set to come under more scrutiny in Europe, as various EU nations consider broad-reaching restrictions to stop young people from being impacted by harmful social media trends, which could also lead to broader restrictions on social media access. As reported by Politico, TikTok specifically is under fire on this front, due to concerns around the “SkinnyTok” trend. The trend, which is often amplified by TikTok’s algorithm, sees youngsters sharing sometimes unrealistic body and diet goals.
YouTube Expands Voice Replies, Adds Shorts Quiz Sticker
YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new, customizable question sticker that you can add to your clips. Creators will have oversight into total response volume, as well as the percentage of viewers that selected each answer choice. It could be another engagement option to help build community, while brands can also use this to help raise awareness about key product features.
TikTok Adds a Dedicated AI Assistant for In-App Sellers
TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app. TikTok’s “Seller Assistant” is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays.
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