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LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report

LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads. The expanded report will provide more specific insight into how people from a target company interact with your ads, so you can get a better understanding of the broader purchase journey.

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WhatsApp Brings Voice Chat to All Groups

Remember when Clubhouse was the trending app of the moment, so much so that Clubhouse invites were being sold for hundreds of dollars each on eBay? WhatsApp remembers, which is why today, it’s announced an expansion of voice chat to all groups, so you can activate a live audio call within your DM communities. Which is not entirely new, as WhatsApp has allowed voice chats in large groups (33 to 256 people) for some time. But now, all groups can switch to audio mode, if they choose.

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Instagram Adds New DM Options, Including Voice Clip Transcription

Instagram’s announced a couple of messaging updates, as it continues to lean into rising DM usage in the app. Indeed, Instagram chief Adam Mosseri recently reiterated once again that “way more photos and videos are shared into DMs” than to any other element of the app, even going so far as to label it “a paradigm shift” in user behavior, which he’s also noted in several other interviews over the last year. As such, it makes sense for Instagram to add more messaging elements and functions to foster evolving trends.

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Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

WhatsApp Launches Dedicated iPad App

WhatsApp has finally launched its long-awaited app for iPad, providing an integrated iPad experience for the world’s most popular messaging app. Yes, after years of requests, and complaints from iPad users, WhatsApp has finally produced a dedicated iPad version of the platform, designed specifically for the larger device screen.

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LinkedIn Removes Custom CTA Links from User Profiles

LinkedIn’s removing the option to add a custom link to your profile, which is currently available to Premium subscribers in the app. As you can see in this example sequence, LinkedIn’s custom profile CTA buttons, which it added as a Premium feature back in 2023, enable users to choose from a range of CTA options (e.g. “Visit my Store”, “Visit my website”), to which they can then add an external URL as a link. That then adds a large CTA button to the profile display, providing another way for users to drive direct traffic from their LinkedIn profile But now, LinkedIn is removing this as an option.

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YouTube Updates Content Reviews to Maximize Ad Opportunities

YouTube’s looking to help creators monetize their content faster, and ensure fewer limitations and restrictions on such, with an improved process for reviewing content monetization eligibility that’ll remove the need to prompt YouTube to review your uploads. Right now, each video uploaded to YouTube is reviewed for ad suitability, with creators then getting a green, yellow or red dollar sign icon to signify whether their content has been deemed eligible for all, some, or no ads.

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