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LinkedIn Expands its Top-of-Feed News Banner to More Regions
LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app.
Nikhil Wad
April 18, 2025
In partnership with
LinkedIn Expands its Top-of-Feed News Banner to More Regions
Launched earlier this year in selected markets, LinkedIn’s news banner provides a rotating headline summary of trending news stories of the day, as chosen by LinkedIn’s editorial team. Tap on any headline and you’ll be taken to a listing of relevant articles and LinkedIn posts about that topic, so you can engage with other LinkedIn members about the news of the day. That, ideally, will get more LinkedIn users sharing their thoughts about key business news, helping them build their LinkedIn presence, while also driving more engagement in the app. And apparently, it is working, with LinkedIn bringing its news banner test to more regions.
TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools
TikTok has announced an expansion of its brand safety and verification partnerships, while it’s also launched a new Brand Safety and Suitability Playbook, which provides more insight into its suite of verification and safety solutions to help advertisers manage their TikTok ads. First off, TikTok’s adding two options to verify your TikTok ads performance, with Video Exclusion Lists and Profile Feed Exclusion Lists.
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How Elon Musk Is Using His Political Influence To Secure the Future of X
Make no mistake, Elon Musk’s X project is a failure, and was on a solidifying path to bankruptcy, before Elon “saved” the platform by utilizing the political clout that he gained through the app to set his broader “X Corp” body of projects up for ongoing success. Though the tactics that he’s used in doing so are highly questionable, and there’s still no guarantee that X will survive, long-term, as a general social media utility. And that’s before we get into his “everything app” expansion, but right now, X is indeed both solvent and safe due to a new injection of funding, as a result of Musk’s political wheeling and dealing.
OpenAI’s Reportedly Exploring its Own AI-Based Social Network
OpenAI is working on its own X-like social network, according to multiple sources familiar with the matter. While the project is still in early stages, we’re told there’s an internal prototype focused on ChatGPT’s image generation that has a social feed. CEO Sam Altman has been privately asking outsiders for feedback about the project, our sources say. It’s unclear if OpenAI’s plan is to release the social network as a separate app or integrate it into ChatGPT, which became the most downloaded app globally last month. An OpenAI spokesperson didn’t respond in time for publication.
X Launches Updated Post Analytics Display
X has launched a revamped UI for its post analytics pages, providing an easier to understand overview of individual post performance over time. The updated post analytics display includes a full overview of all your engagement and reach metrics, including re-posts, shares, video views, Premium viewers, and more. There’s also a chart showing relative post activity over time (by metric), giving you an additional measure response and engagement.
YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes
YouTube’s expanding its Hype program, which aims to help lesser-known creators gain more exposure in the app, while it’s also shared some new advice on its updated process for mid-roll ad placements, which will come into effect next month. First off, on Hype, which enables viewers to allocate “hype points” to videos from emerging channels, essentially upvoting these clips in order to help them get more reach.
LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics
LinkedIn’s adding more assurance for video marketers via expanded Media Rating Council (MRC) accreditation for its video metrics, which will mean that more of LinkedIn’s data measurement systems have now been reviewed and approved by the industry body. The MRC’s accreditation is a voluntary process, which crosschecks measurement and reporting systems to ensure that they adhere to industry standards across several key areas relating to ethical operations, disclosure, and delivery.
TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App
TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app. Some TikTok comment sections now also have a separate “Reviews” tab, which showcases user reviews for businesses at the tagged location. Some of these are for general locations and tourist attractions, while others are for specific businesses, with viewers able to upvote each review direct in-stream.
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