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Welcome to today's edition of Social Media Growth Guide!

Happy Boxing Day! While everyone's busy hunting for post-holiday deals, I want to share a strategy that's like finding hidden treasure in your own backyard: reposting your best-performing content.

Here's a shocking statistic: only 34% of content marketers repost their content multiple times on social media. That means 66% are creating content once and moving on, leaving massive engagement and growth potential untapped.

Let me show you how to fix this—and grow your social media presence without creating a single new piece of content.

The Case for Reposting: Why Your Content Deserves a Second Life

The Reality Check

Your amazing post from three months ago? Most of your audience never saw it. Here's why:

• Social media feeds are crowded: The average person scrolls through hundreds of posts daily

• Different time zones matter: Your 9 AM post might miss your international audience entirely

• Algorithm changes constantly: What got buried yesterday might thrive today

• New followers joined: They've never seen your best work from before they followed you

Think of it this way: if a tree falls in the forest and only 5% of your followers were online to hear it, did it really make a sound?

What the Data Says

Research shows that content marketers could be doing much more with their content, as less than half actively repost their social media content. When you repost strategically, you're not being lazy—you're being smart about maximizing your ROI.

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The Strategic Reposting Framework

Step 1: Identify Your Greatest Hits

Not all content deserves a repost. Focus on posts that:

• Generated high engagement (saves, shares, comments—not just likes)

• Are evergreen (still valuable and relevant months later)

• Answered common questions or solved specific problems

• Drove traffic to your website or landing pages

• Sparked conversations in your comments section

Pro Tip: Look at your analytics from 3-12 months ago. These posts have proven value but are buried deep in your feed.

Step 2: Create Strategic Variations

Here's where most people go wrong: they repost identical content and wonder why it flops the second time.

The golden rule? Same message, different package.

Example Variations for a Post About "5 Instagram Growth Tips":

• Original Post: "5 Instagram Growth Tips That Actually Work"

• Variation 1: "Still struggling with Instagram growth? These 5 strategies helped me gain 10K followers"

• Variation 2: "The Instagram growth tactics I wish I knew 2 years ago"

• Variation 3: "Here's what's working for Instagram growth in 2025 [saved this for later]"

Notice how each variation:

• Uses different wording and hooks

• Adds fresh context (results, timing, social proof)

• Maintains the core value proposition

Step 3: Time It Right

Experts recommend re-sharing your content on social media at least once a week after publication, for up to a year after publication.

Optimal Reposting Timeline:

• Week 1: Original post

• Week 2-3: Wait (build content buffer)

• Month 2: First repost with variation

• Month 4-6: Second repost with new angle

• Month 9-12: Third repost if still relevant

Important: Always ensure there are multiple posts between reposts. Space them out so your feed doesn't look repetitive.

Step 4: Platform-Specific Strategies

Each platform has different rules and best practices:

Instagram

• Reposts work well in Stories (with stickers or new context)

• Reels can be reposted as they reach different audiences

• Use carousel posts to repurpose long-form content

• Avoid identical feed posts—Instagram's algorithm may suppress them

LinkedIn

• Use the "Repost with Thoughts" feature to add fresh commentary before sharing

• Articles can be referenced multiple times with different angles

• Industry insights remain relevant longer on LinkedIn

Twitter/X

• Twitter discontinued identical tweets in 2018, so variations are mandatory

• Perfect for testing different headlines and hooks

• Time-sensitive content can be reposted during different time zones

Facebook

• Longer lifespan than other platforms (content can be reposted after 30-60 days)

• Use Facebook's native scheduling for optimal timing

• Video content performs exceptionally well on reposts

TikTok

• Platform favors fresh, original content more heavily

• Use reposting sparingly, or create entirely new videos with same concept

• Remix or duet your own content for better algorithm favor

Advanced Reposting Techniques

Technique 1: The "Content Cluster" Method

Group related posts together and repost them as a themed series:

Example: If you have individual posts about Instagram Reels, Stories, and Feed posts, repackage them as "The Complete Instagram Content Strategy Series—Part 1, 2, 3"

Technique 2: Seasonal Relevance

Some content becomes MORE valuable at specific times:

• New Year: Goal-setting and planning content

• Q4: Year-end strategy and reflection posts

• Summer: Vacation-mode productivity tips

• Industry Events: Conference-related advice

Technique 3: The "Behind the Numbers" Repost

Take a successful post and add updated results:

Original: "5 Ways to Grow Your Email List"
Repost: "Remember those 5 email list growth strategies? Here's how they performed after 6 months [detailed results inside]"

Technique 4: User-Generated Content Angle

If your original post generated great discussions or questions in the comments, create a follow-up:

"Last month I shared [topic]. The responses were incredible—here are the top 3 questions you asked (and my answers)"

Common Reposting Mistakes to Avoid

❌ Mistake #1: Copy-Paste Syndrome

Simply reposting identical content, especially within a short timeframe. This looks lazy and can trigger spam filters.

❌ Mistake #2: Ignoring Algorithm Changes

What worked in 2023 might not work now. Always check current platform best practices before reposting.

❌ Mistake #3: No Credit or Context

If you're sharing user-generated content or others' posts, always give credit and add your own caption that aligns with your brand voice.

❌ Mistake #4: Reposting Low-Quality Content

Just because something performed well doesn't mean it should be reposted. If it's outdated, refresh it first.

❌ Mistake #5: No Testing

Don't just repost and forget. Track performance of variations to understand what resonates with your current audience.

Your Boxing Day Action Plan

This Week:

1. Audit your top 20 posts from the last 12 months (check analytics for engagement, saves, shares)

2. Identify 5-10 evergreen winners that are still relevant

3. Create 3 variations of each post with different hooks and angles

4. Schedule your first reposts for January (space them out with new content)

Bonus Tip: Create a "Content Recycling Library" in your content calendar tool. Tag posts as "Repost-Worthy" when they perform well, so you don't have to dig through your history later.

The Bottom Line

Reposting isn't about being lazy or running out of ideas. It's about being strategic with your time and maximizing the value of the content you've already created.

Think of content creation like compound interest: the more you can leverage each piece, the greater your returns over time. Your best content deserves to be seen by your entire audience—not just the 5-10% who happened to be scrolling at the exact moment you posted it.

This Boxing Day, give yourself the gift of working smarter, not harder. Your future self (and your engagement metrics) will thank you.

That's a wrap!