- Social Media Growth Guide
- Posts
- How to Audit Your Social Media in 60 Minutes (A Simple Step-by-Step Guide)
How to Audit Your Social Media in 60 Minutes (A Simple Step-by-Step Guide)
Learn how to audit your social media in 60 minutes. This simple social media audit checklist helps creators and brands improve reach, engagement, and growth fast.
Most creators think they need more content to grow.
In reality, most need clarity.
A quick audit can uncover:
Why your reach dropped
Why people don’t follow after viewing your profile
Why effort isn’t translating into growth
You don’t need an agency.
You don’t need spreadsheets.
You need 60 focused minutes.
Here’s a simple, no-fluff social media audit you can do today 👇
Get the 90-day roadmap to a $10k/month newsletter
Creators and founders like you are being told to “build a personal brand” to generate revenue but…
1/ You can be shadowbanned overnight
2/ Only 10% of your followers see your posts
Meanwhile, you can write 1 email that books dozens of sales calls and sells high-ticket ($1,000+ digital products).
After working with 50+ entrepreneurs doing $1M/yr+ with newsletters, we made a 5-day email course on building a profitable newsletter that sells ads, products, and services.
Normally $97, it’s 100% free for 24H.
⏱️ Minute 0–10: Profile & Positioning Audit
Ask one question:
Would a stranger understand why they should follow me in 5 seconds?
Check:
Bio clarity: Who is this for? What do you help with?
Profile photo: Clear face or recognizable brand?
Username & name field: Are keywords visible?
Pinned content: Does it show your best work?
Fix:
One-line value statement
Remove clever, add clear
⏱️ Minute 10–20: Content Performance Audit
Open your last 30–60 posts.
Look for patterns:
Top 5 posts by saves/shares
Bottom 5 posts by engagement
Ask:
What topics repeat in top posts?
What formats consistently flop?
Are you posting for people—or algorithms?
Rule for 2026:
👉 Double down on what people interact with, not what you like creating.
⏱️ Minute 20–30: Audience Audit
Your audience tells you everything—if you listen.
Check:
Comments (what questions repeat?)
DMs (what do people ask?)
Profile visits vs follows
If people visit but don’t follow:
Your content may be good
Your promise is unclear
Growth bottleneck is often messaging, not content quality.
⏱️ Minute 30–40: Hook & Retention Audit
Scroll your own feed like a stranger.
Ask:
Would I stop for this?
Is the first line skimmable?
Is the visual thumb-stopping?
Audit:
First 3 seconds (video)
First line (text posts)
First slide (carousels)
If the hook fails, nothing else matters.
⏱️ Minute 40–50: Consistency & Focus Audit
Check your last month of content.
Are you:
Posting randomly?
Switching topics often?
Mixing personal, memes, growth tips, and trends?
In 2026, focus beats frequency.
One core topic
→ multiple angles
→ repeated weekly
That’s how familiarity is built.
⏱️ Minute 50–60: Action Plan (Most Important Part)
Write down:
Stop doing: 1 thing that clearly isn’t working
Do more of: 1 format or topic that performs
Fix immediately: 1 profile or messaging issue
No big overhauls.
One-week fixes > perfect plans.
🧭 The Audit Rule Most People Miss
An audit isn’t about judging the past.
It’s about removing friction for future growth.
If people understand you, remember you, and trust you—
algorithms will follow.
If this helped, save it and redo this audit once every 30 days.
Small audits compound into big growth.
See you in the next edition of Social Media Growth Guide 🚀
Start your newsletter & monetize it
If you are serious about starting a newsletter & monetize it to be the master of your time, I highly recommend Beehiiv.


