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There’s a voice in your head that says:

And it’s true—millions of creators are posting content on productivity, fitness, marketing, self-growth, finance, and every other niche under the sun.

But here’s what isn’t true:

The problem isn’t the niche.

The problem is blending in.

Today, I’ll help you create a content style that’s unique to you—so that when people see your post, they instantly know:

“Oh, this is [Your Name]’s content.”

🧠 What Is “Personal Content Style”?

Your content style is the combination of:

• Your voice (tone, humor, vulnerability)

• Your format (video, carousel, tweet, sketch, POV)

• Your aesthetic (colors, layout, editing style)

• Your unique angle or POV

It’s how you take a common topic and deliver it in a way that only you can.

Think about these creators:

• Jay Shetty: Soft tone, wisdom-driven, spiritual edge

• Alex Hormozi: Direct, value-packed, gritty editing

• Chris Do: Design-focused, clear, bold text, mentorship vibes

• Corporate Natalie: Skits, workplace satire, Gen Z corporate humor

They didn’t invent their niches.

They made the niche theirs.

Let’s get you to do the same.

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🔍 Step 1: Audit What Makes You, You

Ask yourself:

• What’s my natural communication style? (Funny, blunt, calm, curious, intense?)

• What do I love talking about—even off camera?

• What type of content do I consume most?

• What beliefs do I hold that most people in my niche don’t?

• Do I want to educate, entertain, inspire, or a mix?

Jot down answers. Your content voice lives in that list.

🎨 Step 2: Choose 1–2 Signature Formats

Pick formats that align with your strengths. For example:

Example:

@EricaTaughtMe uses polished, empathetic reels + quotes

@TheDanKoe uses bold carousels + minimal tweets with depth

The format becomes part of your identity. Choose one and own it.

🧠 Step 3: Define Your Content Angle

Your angle is what gives your content edge—even in a crowded space.

Let’s say your niche is productivity.

Here’s how different angles can look:

The goal? Let people know why they should listen to you.

🎯 Step 4: Lock in Your Content Vibe

When someone sees your content, they should feel something. Ask:

• Do I want my content to feel empowering, hilarious, thought-provoking, soothing, no-BS?

• What 3 adjectives describe my style? (e.g. Bold, witty, real)

Example content styles:

• Calm, minimalist, thoughtful

• Loud, high-energy, punchy

• Vulnerable, relatable, intimate

• Analytical, precise, no fluff

The consistency of your vibe builds trust with your audience.

🛠 Step 5: Create a Style Sheet (Optional but Powerful)

Build a “Content Style Sheet” (like a brand guide). Include:

• Fonts / colors (if visual content)

• Tone of voice (e.g., playful but smart)

• Common phrases or hashtags

• Do’s and don’ts

• Templates or go-to formats

Keep it simple. This makes content creation 10x faster, especially if you outsource later.

💥 Quick Style Differentiation Tips

✅ Use your face or voice regularly (people connect with you)

✅ Tell more stories than tips (stories are your fingerprint)

✅ Share opinions—not just facts

✅ Don’t chase trends blindly—remix them your way

✅ Lean into your quirks (they’re your superpowers)

✨ Real Creator Example

Niche: Personal Finance

Generic Style: Graphs, quotes, budgeting tips

Unique Style:

• Tone: Friendly older sibling

• Format: Carousels with doodles + handwritten fonts

• POV: “I made money mistakes so you don’t have to.”

• Bonus: Always ends posts with “Go easy on yourself.”

Boom—instantly recognizable.

🚀 TL;DR – How to Build Your Signature Content Style

1. Know what makes you you

2. Pick 1–2 formats that fit your natural skills

3. Define your tone and perspective

4. Lock in an emotional “vibe”

5. Stay consistent, but evolve as you grow

✍️ Challenge This Week

Pick one of your past posts and ask:

Rewrite it in your voice. Add your quirks. That’s your style.

—

Your niche doesn’t need a new expert.

It needs you—fully expressed.

Create boldly.

🔍 Step 1: Audit What Makes You

You

Ask yourself:

• What’s my natural communication style? (Funny, blunt, calm, curious, intense?)

• What do I love talking about—even off camera?

• What type of content do I consume most?

• What beliefs do I hold that most people in my niche don’t?

• Do I want to educate, entertain, inspire, or a mix?

Jot down answers. Your content voice lives in that list.

🎨 Step 2: Choose 1–2 Signature Formats

Pick formats that align with your strengths. For example: