In partnership with

The social media landscape is shifting faster than ever, and what worked in June might already be outdated. This week, we're diving into the tactics that are delivering real results for creators and brands across all major platforms.

Platform-Specific Strategies That Are Converting

Instagram: The Carousel Renaissance

Instagram's algorithm is heavily favoring carousel posts right now. Creators are seeing 3-5x higher engagement rates with multi-slide content that tells a story or provides step-by-step value. The sweet spot? 5-7 slides with a strong hook on slide one and a clear call-to-action on the final slide.

Pro tip: Use the "swipe for more" psychology by cutting off text at the bottom of each slide, creating natural curiosity to keep swiping.

TikTok: The 15-Second Hook Rule

With attention spans shrinking even further, the first 15 seconds of your TikTok videos are make-or-break. Top creators are front-loading their most compelling content and using pattern interrupts every 3-4 seconds to maintain viewer attention.

What's working: Starting videos with "Wait until you see what happens next" or similar curiosity-driven openings, then delivering on that promise within the first quarter of the video.

LinkedIn: The Personal Story Angle

Professional content is evolving. The highest-performing LinkedIn posts right now combine business insights with personal vulnerability. Share your failures, lessons learned, and behind-the-scenes moments from your professional journey.

Format that's crushing it: "Three years ago, I made a mistake that cost my company $50K. Here's what I learned..." followed by 3-5 actionable insights.

TV Ads That Perform Like Digital

We have entered a new era of TV advertising where the barriers to entry are lower than ever, and Roku Ads Manager is leading the way.

Growth marketers can access Roku’s audience reach in the US with a self-service ad platform that’s built for performance.

Roku powers 47% of all TV streaming time in the US*, so your brand can run ads alongside premium content and meet your audience where they’re already engaged. *Comscore, 2024

Get started on Roku Ads Manager.

Cross-Platform Growth Hacks

The Content Web Strategy

Instead of creating unique content for each platform, successful creators are building "content webs" – taking one core idea and adapting it into 5-7 different formats across platforms. A single insight becomes a TikTok video, Instagram carousel, LinkedIn article, Twitter thread, and YouTube Short.

Community-First Approach

The creators seeing explosive growth aren't just posting content – they're building genuine communities. This means responding to every comment in the first hour, creating content based on follower questions, and hosting regular engagement sessions like Instagram Live Q&As or Twitter Spaces.

Emerging Trends to Watch

AI-Assisted Content Creation

Smart creators are using AI tools not to replace their creativity, but to enhance their productivity. They're using AI for ideation, caption writing, and trend analysis while maintaining their authentic voice and perspective.

Micro-Influencer Collaborations

The ROI on micro-influencer partnerships (1K-100K followers) is outperforming celebrity partnerships by 7x. These collaborations feel more authentic and generate higher engagement rates among niche audiences.

Video-First Content Strategy

Even traditionally text-heavy platforms like LinkedIn are prioritizing video content. Native video posts are receiving 5x more engagement than text-only posts across all platforms.

This Week's Action Items

1. Audit your top 5 posts from the last month and identify common themes that resonated with your audience

2. Create a content web from one high-performing piece of content – adapt it for at least 3 different platforms

3. Engage authentically – spend 30 minutes daily responding to comments and engaging with your community's content

4. Test the carousel format on Instagram with educational or behind-the-scenes content

5. Front-load value in your video content – deliver your main point within the first 15 seconds

Tools & Resources

Content Planning: Later's Visual Content Calendar for mapping out your content web strategy

Analytics: Sprout Social's cross-platform analytics to track which tactics are working across all your channels

Video Editing: CapCut for quick, professional-looking video edits optimized for each platform

Engagement: Buffer's social listening tools to identify trending topics in your niche