1 Post, 5 Platforms: Repurposing Without Repeating Yourself

Ever feel like you’re drowning trying to create unique content for every social platform?

In partnership with

Let’s bust a myth:

Repurposing content ≠ Copy-pasting the same thing everywhere.

The best creators aren’t reinventing the wheel for every platform.

They’re remixing one idea to match the style of each channel.

And if you’re not doing this yet, you’re working too hard.

In this guide, I’ll show you:

✅ How to turn 1 post into 5 native versions for IG, LinkedIn, X, FB & Reels

✅ Real examples of repurposing done right

✅ Quick formatting tips that match each platform’s language

✅ A plug-and-play framework you can start using today

Let’s get you out of the “new content every day” trap—and into creator flow. 🚀

🎯 First, Start with a “Big Idea”

Before we remix, we need a strong core post—something that’s clear, valuable, and punchy.

Here’s an example core idea:

💡 “Consistency beats creativity. A boring post every day outperforms a genius post once a month.”

Now let’s turn this one idea into native content across 5 major platforms.

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

🔁 The Platform Remix Guide

📸 Instagram (Carousel or Static Post)

Format: Carousel with bold headers, or static quote image

Remix:

  • Slide 1: Hook: “The biggest reason your account isn’t growing”

  • Slides 2–4: Breakdown: “You’re waiting to feel creative… That’s a trap.”

  • Slide 5: Punchline: “Post boring stuff consistently. That’s how you win.”

  • Slide 6: CTA: “Save this if you needed the reminder.”

✅ Tip: Instagram loves visual storytelling. Make each slide feel snackable.

💼 LinkedIn (Story-Driven Text Post)

Format: Mini-essay or story with a lesson

Remix:

“Last year, I had a ‘brilliant’ post idea. Took me 3 hours. Crickets.

The next week, I posted a simple insight in 2 minutes. 110,000 views.

That’s when it clicked: It’s not about brilliance—it’s about rhythm.

If you want to grow on LinkedIn, start showing up consistently.

Even your “boring” post might change someone’s day.

Be consistent. The algorithm loves it. So do people.”

✅ Tip: LinkedIn is about authentic lessons + light storytelling. Don’t sound too polished.

🐦 Twitter/X (Hook + Punch)

Format: One-liner or thread

Remix (as one-liner):

The creator who posts “boring” content daily will outgrow the genius who posts once a month.

Remix (as mini-thread):

  1. Why most creators stay stuck:

  2. They wait for inspiration.

  3. Meanwhile, others post consistently—even when it’s not perfect.

  4. The truth?

  5. Imperfect action beats perfect delay.

  6. Want to grow?

  7. Hit publish. Every day.

✅ Tip: Twitter rewards concise clarity. Lead with the punchline.

📘 Facebook (Relatable Caption + Visual)

Format: Personal caption + quote or photo

Remix:

  • Caption:

“I used to believe every post had to be original. Perfect. Creative.

Then I realized: the creators who grow are the ones who show up, not the ones who overthink.

Boring consistency > Occasional brilliance. Every time.”

  • Pair it with a Canva quote image:

“Post boring stuff daily. Outgrow everyone.”

✅ Tip: Facebook posts that feel personal, friendly, and direct get more shares.

🎥 Reels / Shorts (Short Video Tip or POV)

Format: Face-to-camera or screen text + voiceover

Remix script idea:

[Text on screen] “Why your account isn’t growing”

[Cut to you talking] “You’re trying to be a creative genius every day. That’s not sustainable. You know what is? Showing up. Boring posts. Daily. That’s how the big accounts win.”

[End text] “Consistency > Creativity. Save this.”

✅ Tip: Reels favor quick, punchy advice with emotional energy. Get to the point in 3 seconds.

🧠 The Big Idea → Platform Formula

Here’s a simple framework you can reuse every week:

Platform

Format

What to Focus On

Instagram

Carousel/Quote

Make it visual and scroll-stopping

LinkedIn

Story Text Post

Add emotion, relatability, or data

X (Twitter)

Thread or Hook

Lead with the punchline or curiosity

Facebook

Caption + Image

Be personal and conversational

Reels

Short Video

Use voice, motion, or meme energy

🛠 Tools to Speed Up Your Repurposing

  • Canva – Templates for quotes, carousels, videos

  • Typefully / Hypefury – For scheduling X threads

  • Metricool / Buffer – Schedule to all platforms

  • Notion or Airtable – Plan your master content database

  • Captions.ai or CapCut – Quick Reels edits with auto-subtitles

✍️ Pro Creator Workflow: The Weekly Remix

  1. Start with one big idea on Monday.

  2. Map out 5 versions for each platform.

  3. Batch-create on Tuesday.

  4. Schedule everything by Wednesday.

  5. Spend the rest of the week engaging, not stressing.

TL;DR – Turn One Idea Into Five (Without Being Boring)

✅ Don’t copy-paste—remix for each platform’s style

✅ Match the language of the platform: visuals, tone, length

✅ Your audience follows you in multiple places—give them a reason to stay

Consistency gets you seen.

Repurposing keeps you sane.

Start with one smart post, then remix your way to more growth (with less effort). 🎯

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